We want our athletes and our students to get the best possible experience out of Brown and we believe we can contribute to that with the Hype Squad.” “Our goal is to entertain and build anticipation and buzz around all of our Brown Athletics events.
“We all know what it’s like to perform in front of a crowd versus (in) an empty stadium,” Carman said. In doing so, Woodberry and Carman hoped the Hype Squad could help unify the school community.
The idea was centered around increasing school spirit surrounding athletic teams by growing the number of fans filling the stands. Woodberry and Carman pitched the idea at the September Student-Athlete Advisory Committee meeting. Fans have had ample opportunity to engage in creative cheers while being led by the two Hype Squad founders, women’s lacrosse player Margaret Woodberry ’24.5 and women’s hockey player Meadow Carman ’24.5. The Hype Squad is a student organization that markets sporting events in order to promote fan support and attendance. “Fans and the community have loved the red wigs, beads, mega phones, etc … it really rivals a student section that you see at Power Five games.” “The Hype Squad promoting home events and being represented has provided a first-class ‘street team’ of sorts that has grown organically,” Queliz said. Kelvin Queliz, associate director of athletics, strategic communications and content creation, helped facilitate the creation of the Brown Hype Squad and is excited about its early impact. In an effort to increase fan attendance and participation at home games, a group of student athletes decided to found the “Brown Hype Squad.” The new Excellence in Brown Athletics Initiative has aimed at improving numerous facets of Brown University Athletics, both on and off the field. If you have been to a recent Brown home game and noticed people with red wigs, megaphones and colorful costumes, you’ve met the Brown Hype Squad.
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